Coming soon to The Bank of Notes.
In-Depth Breakdown of Phil Jackson’s New Book, Eleven Rings: The Soul of Success (Bleacher Report)
Good God this book looks amazing. Even the cover is beautiful.
Speed up your self-education
May 22, 2013
Motivational Psychology basketball, coaching, eleven rings, leadership, phil jackson, teamwork, the soul of greatness Leave a comment
Coming soon to The Bank of Notes.
In-Depth Breakdown of Phil Jackson’s New Book, Eleven Rings: The Soul of Success (Bleacher Report)
Good God this book looks amazing. Even the cover is beautiful.
October 22, 2012
Business, Motivational Psychology customer loyalty, funware, game-based marketing, incentives, leaderboards, loyalty programs, marketing, point systems, virtual goods Leave a comment
“Funware is a design philosophy that helps us mesh games with marketing.” (29)
“Everything can be made more fun.”
“Game mechanics are levers used to drive user behavior.”
“Passive games are different from active games in that most players don’t even realize a game is being played.” (43)
“Points provide the basic underpinning of scorekeeping, and social networking sites provide a unique opportunity to drive scoring behavior.”
“Rules, whether obvious or not, are essential both for maintaining order and for effective Funware design.”
Success is much less interesting if it’s not social and others don’t see you win.
“Social networks provide an unparalleled opportunity to market using game mechanics.” (62)
“Leaderboards are often the best initial Funware mechanics to use as they are cost-effective and easy for users to understand.”
“Even simple leaderboards like the ‘friend count’ on Facebook can have a profound effect on user behavior.”
“Point systems let you incentivize many behaviors and fine-tune the value of actions and cost of rewards at will.” (89)
Badges and their conspicuous display are an essential mechanism for conveying and reinforcing user success.
“Levels and status are powerful tools for creating loyalty and driving user behavior.”
“Although prizes generate a lot of PR buzz, they don’t deliver lasting loyalty in and of themselves.” (110)
“Frequent flyer ‘games’ are among the most successful and popular loyalty programs.” (139)
“Points in [frequent flyer programs] are often used to encourage incremental elevations in expenditure.”
“The virtual goods market is growing rapidly from a $5.5 billion level in 2009.”
Even noncompetitive people will compete in competitive situations. (159)
A major consideration in game design is the type of player the game is supposed to attract. In the context of Funware, there are five main player types:
Driven by a desire to meet goals and gain status and points. They prefer a game that is winnable, although playing well may be more important than finally winning. Perhaps most importantly, they desire praise and recognition, and so do not like games that only attract other achievers.
Want to meet and interact with other people in their game. They prefer cooperative to competitive play, and generally have long lists of friends and contacts.
Like nothing better than digging through a complex environment and uncovering new challenges and tasks. They are most likely to set their own goals, and so do not need a game with extensive leveling systems or objectives.
Are competitive and love beating other players or showing off their power. Games must be winnable to attract killers, and they prefer it if the odds are stacked in their favor.
Brands that implement games early will be at a distinct advantage over latecomers.
Generation G is the most technologically savvy, competitive, and socially networked. (180)
Kids who grow up on games are going to expect gamelike experiences in all aspects of their lives.
October 15, 2012
The Bank of Notes News autodidact, flipping the funnel, learning, self education, Seth Godin, seth's blog Leave a comment
“So what did you learn about today?”
Undoubtedly, you’ve been asked this before: it’s the classic dinner-table question after a long day of school. Just because it has become a cliche, however, does not mean that it isn’t an insightful and important question to ask.
I brought this up because it just occurred to me that the question “What did you learn today?” is rarely reciprocated to the adult that asked it in the first place. Once you grow up and leave school, you’re considered to be a static, finished product. Like a chair. Or some kind of Ken doll.
I think that’s a big mistake.
Imagine a highly-talented programmer spending decades designing a new iPhone app, finally launching it, but then never releasing an update for it! The app might even be very good, but that doesn’t change the fact that he’s accumulated years worth of valuable customer feedback since the launch. His audience, and his world, are now calling for a different type of gift from him – and he has no excuse not to give it.
The lifelong learner builds a deeper and more stable relationship with his environment; the adult who can’t be bothered has no choice but to cling desperately to the familiar, watching helplessly as his small corner of the world withers away.
To paraphrase Michael Ellsberg in The Education of Millionaires: “Just because you’ve left school doesn’t mean you should leave learning.”
This has been my guiding principle for more than a year – and to make sure I continue, I’ve decided to share the most profound idea, tip, or lesson that I learn, each day, in a new series called Today I Learned (TIL for short). You can find it on my personal blog.
Each TIL blog post will be very brief, even briefer than the average Seth’s Blog.

Speaking of Seth Godin, he’s the one who inspired me to do this.
The reason I’ve decided to make this kind of content is because today I learned “The real power of blogs comes from the fact that they can be as specific as you’d like.” (Seth Godin, Flipping The Funnel)
September 30, 2012
Motivational Psychology 33 strategies of war, death, finality, motivation, robert greene, urgency Leave a comment
Here’s a few of my favorite quotes from “The 33 Strategies of War”. I may do a full summary in addition to this if and when I ever finish the entire book, and not just the few chapters I thought (correctly) would be motivational.
A sense of urgency comes from a powerful connection to the present.
Leaving the past for unknown terrain is like death, and feeling this finality will snap you back to life.
Life has more meaning in the face of death. The risks you keep taking, the challenges you keep overcoming, are like symbolic deaths that sharpen your appreciation of life.
The more you want the prize, the more you must compensate by examining what it will take.
In order to avoid wasted effort and failed battles, start every mission by examining your real means rather than simply your desired ends.
If your opponents are never sure what messing with you will cost, they will not want to find out.
Instead of trying to dominate the other side’s every move, work to define the nature of the relationship itself.