(Click on the image to view and/or download Chapter 1)
Whenever I post about a book here, I am implicitly giving it my highest recommendation (except for that one time I posted about Al Gore’s “The Assault on Reason”…my bad).
But recently, I read a book so outstanding, so ingenious, and so practical that writing somewhat-out-of-context notes about it would be a colossal injustice.
“Pitch Anything” is already one of my favorite business books ever. It outlines a method of pitching in business settings that’s almost reminiscent of the seduction techniques outlined in “The Game: Penetrating the Secret Society of Pickup Artists” by Neil Strauss. Indeed, reading about things like frame control, prizing, and alpha behavior definitely gave me flashbacks to 2008 when I first read Strauss’s bestseller.
But “Pitch Anything” differentiates itself from “The Game” by its frequent use of academic neuroscience research to support his ideas, as well as the fact that he’s successfully pitched billion-dollar proposals and made millions of dollars personally using the method.
Did I mention it’s well written, peppered with truly interesting examples, and legitimately funny?
I’m totally smitten with this book, and that’s a major accomplishment considering all of the books I’ve read this year.
You can check out the first chapter for free by clicking on the image.
Finally, for specific information about his method and his book, here’s an interview with Oren Klaff that covers a lot of the key ideas of “Pitch Anything”:
Pitch Anything: Oren Klaff – The Mixergy Interview